Willyrex, whose real name is Guillermo Díaz, built a huge Spanish-speaking audience through Minecraft and other gaming videos on YouTube in the 2010s. Short reaction clips from his streams and videos were later cut into soundboard files and shared as memes, and this scream became a reusable scream meme for panic moments. Its appeal comes from recognition among fans combined with a universal reaction anyone can understand, even without context. The clip continues to circulate in edits, chats and gaming compilations as quick shorthand for an over-the-top fright or fail.