Fortnite, Epic Games' battle royale launched in 2017, uses a short elimination cue whenever a player is knocked out, and updates over the years have tweaked how that cue sounds. Players began sharing side-by-side comparisons of the older and newer versions in gameplay videos and short-form edits, where the sound became a quick shorthand for losing a fight. Because it is instantly recognisable to Fortnite players and easy to read even without context, it has stayed popular in montages, fail compilations and meme edits long after the original versions changed.