The phrase is written in informal Brazilian Portuguese texting style, with oq as a shortened form of o que, and it circulates as a short standalone voice clip rather than as part of a longer song or scene. Shared mainly in chats and short videos, it is dropped in whenever something bought or ordered the day before has already finished. Its popularity comes from that specific timing, yesterday is too soon for anything to be gone, which turns a normal complaint into an exaggerated, relatable joke that needs no context.