Ahri is a champion from Riot Games' League of Legends, and this clip is taken from her in-game voice audio used when she dies. Ahri debuted in 2011 and became one of the game's most recognizable characters, so even tiny voice lines and reaction sounds are familiar to many players. Short champion audio like this spread through montages, edits and soundboards because it instantly signals a defeat state. The Korean voice variant is also searched often by fans who prefer the original regional voice style.