The phrase comes from everyday Indonesian slang, where jijik expresses disgust and mas is a common respectful address for a man. As a standalone sound, it spread through meme pages and short video edits because the delivery is instantly understandable even without subtitles. Users pair the clip with reaction faces, failed flirting attempts, messy food, and awkward moments, turning a simple complaint into a shared joke. Its popularity comes from that balance of annoyance and humour, which keeps it useful long after the original context is forgotten.