Luiz Carlos Alborghetti was a Brazilian radio and television presenter from Paraná known for blunt, theatrical commentary on crime and everyday scandals. Clips from his broadcasts later circulated widely on video platforms and Brazilian meme pages, where short exclamations were cut out and reused out of context. Ai ai Brasil became one of his most recognisable catchphrases because it sums up his exasperated persona in a few words. The short clip remains popular in Brazil as a ready made reaction to news, politics and daily chaos.