Among Us was released by Innersloth in 2018 and exploded in popularity in 2020, turning its Impostor kills into a shared meme language. The short kill effect escaped gameplay clips into TikTok, YouTube Shorts and Discord soundboards, where creators use it for any sudden, sneaky elimination. Like the ROBLOX oof, it became shorthand for a character being taken out instantly without needing the visuals. Its continued use comes from that instant recognition, even for viewers who have never played a full match themselves.