Apple Pay launched in 2014 as Apple's contactless payment system for iPhone and Apple Watch, and this ding sound effect became familiar through everyday use in stores and apps. As tap-to-pay became common, editors began lifting the sound for videos that did not show a real transaction at all. It spread on TikTok and YouTube Shorts as a punchline for expensive items, impulse buys, and fake luxury purchases, where hearing the chime alone tells the audience that money has just been spent.