Place it right at the reveal in your edit, just before you cut away. Follow it with the awkward crickets sound button for a dead-air reaction, or lead in with the x-files theme sound button when the scare is paranormal.
O tym dźwięku
A short voice clip of Arthur Morgan saying eu estou com medo in Portuguese, meaning I am scared, delivered in his gruff cowboy tone in under a second. It feels unexpectedly vulnerable and funny, because the tough outlaw sounds genuinely rattled. It comes from Red Dead Redemption 2.