The clip comes from SpongeBob Plug 'n' Plays (With Shrek) by AquaticNeptune, a fan made playthrough style video built around novelty plug and play games. A short disappointed reaction line from that video was lifted on its own and shared as a standalone soundboard clip. Its short length and clear wording made it easy to reuse out of context, so creators began dropping it over any sudden ending, failed attempt or cut short moment. It remains popular because the line explains the joke by itself, even without the original video.