The 67 chant grew out of basketball culture online, where the numbers 6 and 7 were repeated in edits, comments and courtside clips until they became a standalone joke with no setup needed. Short reposts of kids shouting it, including this original short version, helped push the phrase beyond sports pages into general meme feeds on TikTok and short form video. Because listeners instantly recognise the rhythm, creators now drop it over unrelated footage, and the 67 reference still works as a quick signal that a clip is not meant to be taken seriously.