Bendy and the Ink Machine is a 2017 episodic horror game inspired by early animated cartoons, centred on Bendy, a grinning devil mascot created in the fictional Joey Drew Studios. Build Our Machine, a fan song by DAGames released that same year, opens with this line summarising the character's origin on the silver screen. The song spread widely through YouTube animations, fan art and game edits, becoming one of the most recognised pieces of music in the fandom. This opening lyric remains used as a shorthand introduction for Bendy in memes and edits.