Greta Thunberg used the phrase during a speech to young climate activists in Milan in 2021, quoting the slogans she said leaders repeated while emissions kept rising. News clips and social media quickly isolated the blah, blah, blah refrain, and it travelled far beyond climate circles as a shorthand for performative talk. It remains popular because the phrase is instantly recognisable, easy to drop into a short edit, and still fits any moment when a public promise sounds rehearsed rather than real.