The clip spread online as a short reaction sound built around the repeated boi framing, with the Talking Tom style pitch effect making the line easy to recognise even without video. It became popular in meme edits, soundboards and short form videos where creators needed a one second response to a strange moment. Instead of explaining a joke, the sound does the reacting for the viewer. Its brevity and looping phrase have kept it in use for fails, gaming moments and absurd screenshots long after the first posts.