Le Juste Prix is the French adaptation of the American game show The Price Is Right, first broadcast in France in the late 1980s and closely associated with host Philippe Risoli during the 1990s. Contestants guess the prices of everyday products, a simple format that made the title instantly recognisable to French television viewers. Short greetings and catchphrases from game shows like this circulate online as reaction sounds, and this bonjour clip is shared as a nostalgic, cheerful way to start a video, announce an entrance or introduce a guessing challenge.