Bonne question became known online as a short French Twitter meme built around Loris delivering the phrase as a reaction. Clipped from a longer exchange, the two-word line was shared as a standalone sound because it worked perfectly as a reply to questions posted on the platform. Creators then lifted it into short videos, edits and comment threads, where its brief length made it easy to drop in without interrupting a scene. It remains popular because the phrase is simple, widely understood in French-speaking communities and instantly readable as either praise or irony.