The sound is associated with Borat, the satirical Kazakh journalist created and played by Sacha Baron Cohen, who became a global comedy figure with the 2006 film Borat. Clips of his exaggerated dancing and the bouncy folk music around him were shared widely in online edits, reaction videos and meme compilations, where the tune became shorthand for chaotic celebration. It remains popular because the character is instantly recognisable and the music needs no explanation to land a joke.