The goats first appeared in Marvel's Thor: Love and Thunder in 2022, where Tanngrisnir and Tanngnjóstr pull Thor's chariot across the skies while screaming almost constantly. Their cries, taken from Norse mythology's goat-drawn chariot, quickly became one of the film's most quoted jokes and spread through TikTok, YouTube edits and reaction videos. Creators kept reusing the bleat because it instantly signals over-the-top arrival and comic chaos, long after the film left cinemas, and it remains a shorthand for a journey going loudly wrong.