The hoya chant became a familiar call-and-response on short-form video, where one person asks for a hoya and a crowd or creator answers with an exaggerated, elongated shout. Its simple structure made it easy to copy, remix and drop into unrelated clips, from gaming highlights to everyday comedy sketches. Because the shout needs no explanation, it travelled quickly between platforms and edits, and it remains popular as an instant hype cue whenever a creator wants a moment to feel louder, funnier and more communal.