The clip is taken from a rant by René Malleville, the outspoken Olympique de Marseille supporter whose angry reactions were shared widely on French football media, including Le Phocéen. His phrase c'est honteux became a shorthand in French meme culture for calling something a disgrace, especially after bad refereeing or a poor Marseille performance. Shortened to about a second, the shout spread on soundboards and in edits far beyond football, where creators reuse it whenever a situation feels unfair, ridiculous or embarrassingly one-sided online.