Chet Hanks, the son of Tom Hanks, first drew wide attention for speaking in Jamaican patois in videos around the 2020 Golden Globes, where he gave shoutouts using phrases like big up. The clips spread on Instagram and Twitter because the accent and confidence felt unexpected, and they were remixed into memes and reaction edits. He leaned into the persona in later social media posts, which kept the phrase associated with him. The short shoutout form made it easy to lift as a standalone sound for other videos.