The line comes from the Russian localisation of Warcraft 3, released in 2002, where Arthas Menethil is a central human prince turned tragic villain. In Russian gaming communities the phrase Chto ty nesesh became a quotable reaction because its literal sense of what are you carrying works idiomatically as what nonsense are you talking about. Clips and soundboard copies spread through forums, streams and meme edits, keeping the short voice line alive long after the original campaign scenes for players who grew up with that dub.