Cabo Daciolo, a Brazilian politician and former firefighter, became nationally known during the 2018 presidential election for his fervent, evangelical style in televised debates, where phrases like 'Glória a Deus' became his trademark. Clips of his outbursts were shared widely on Brazilian social media and messaging apps, turning the shout into a meme for exaggerated celebration. It is still used today because the phrase is short, instantly recognisable in Brazil, and works both as sincere praise and as ironic commentary on an unlikely success.