The clip comes from Despicable Me, the 2010 animated film from Illumination, where supervillain Gru, voiced by Steve Carell, visits the Bank of Evil to fund his plan to steal the Moon. The scene became one of the film's most quoted early moments as Gru tries to present himself as a serious villain. Short lines from the movie later circulated widely on soundboards and in edited videos, where this moment is reused whenever someone presents a sudden idea with far more confidence than it deserves.