Despicable Me, released in 2010, introduced Gru, a supervillain whose most famous scheme is stealing the Moon, a plan that became one of the film's defining jokes. The absurd scale of that idea helped the franchise grow into a long-running series, with the Moon plan remaining an easy shorthand for overconfidence. Short clips from the film circulate on soundboards and in short-form edits because the reference is instantly recognisable, even for viewers who only know Gru from memes rather than the full film.