The title comes from the Russian phrase for baby rhinos, and the clip circulates online mainly under that name rather than a known film or show. Its appeal online comes from the mismatch between the rhino name and the small, squeaky calls, which makes it easy to reuse as a reaction or animal edit sound. Creators share it in short form posts, compilations and soundboards, where a few seconds is enough to set up a cute moment or an unexpected punchline before viewers move on quickly again today.