Distorted and bass-boosted versions of popular songs became a staple of meme editing in the late 2010s, with creators deliberately clipping audio to make it sound broken and overwhelming. This Indian song variant follows that same pattern and spread through short-form video, meme compilations and soundboards as a reusable reaction clip. It is grouped with other loud meme sounds like the bruh effect, where the humour comes from volume and timing rather than the original track itself. It remains popular because a few seconds are enough to signal chaos in any edit.