The sound spread through TikTok as part of the nonchalant dreadhead trend, a style of edit built on acting calm, distant and overly confident in social situations. Its longer thirty three second length lets creators build a small scene rather than drop a single punchline, which helped it move from individual posts into remixes, POV videos and soundboard collections. The oi shouts became a recognisable cue for the format, and the clip is still used when someone wants that unbothered attitude without explaining the joke.