DMX, the American rapper known for his raw delivery and streetwise lyrics, made blunt one-liners like this part of his public image, and talk is cheap fits that persona perfectly. As short vocal clips became popular for memes and reaction videos, this two-second line was picked up by soundboard users who wanted a quick way to dismiss bragging. It survives because the phrase is instantly understood, needs no context, and carries DMX's authority, making it useful for sports edits, gaming clips and everyday roasts alike.