The clip is taken from Ce matin va être une pure soirée, a 2010 French parody single by Fatal Bazooka, the fictional rapper played by Michaël Youn, featuring Big Ali, PZK, Dogg SoSo and DJ Chris Prolls. The track mocked club culture and all night partying, and short excerpts later circulated on soundboards as a French meme song staple. This one euro line survived because it is instantly quotable, very short and easy to drop into unrelated videos without needing any setup or explanation from the original song at all.