The line is associated with TikTok creator Charli D'Amelio and circulated online as a short meme sound, where the phrase 'don't be shy, put some more' became a playful prompt to go further rather than hold back. Creators reused it across cooking, fashion, beauty, and challenge videos, pairing the voice with before-and-after reveals and extra portions, layers, or attempts. Its short length and clear, encouraging delivery made it easy to drop into edits, and it remains popular because the meaning is instantly understood even without any context from the original clip.