The audio originated from a viral TikTok cooking video posted by Spanish influencer Marta Catalan in 2025. While attempting to make a dessert, her flan unexpectedly slid off the plate and split in half, prompting her to scream the name of her partner in sheer panic. This loud, distorted outburst quickly became a viral sensation across social media platforms like TikTok and Instagram. Creators frequently pair this scream with other sudden impact effects like a metal pipe clang or a bone crack to craft surreal, fast-paced meme edits.