Lula, full name Luiz Inácio Lula da Silva, is one of Brazil's most recognisable political figures, which makes his name a ready shorthand in online humour. This Portuguese phrase, meaning this is Lula himself, circulates as a reaction sound in Brazilian meme edits, short videos and political jokes, where it is used to mockingly crown an unlikely lookalike or imitator. Its appeal is less about a single viral moment than about instant recognition: even viewers who do not follow Brazilian politics can grasp the joke from the tone and the reveal-style delivery.
O tym dźwięku
A Brazilian Portuguese meme sound saying esse é o próprio Lula, used in reaction edits and political jokes to sarcastically identify someone as him.
The clip is a Brazilian Portuguese spoken meme built around the line esse é o próprio Lula, meaning this is Lula himself. Delivered as a pointed, emphatic voice line, it lands like a dramatic reveal, as if the camera has just unmasked someone in front of an audience. The humour comes from the mismatch between the serious, almost reverent identification and the everyday person or situation it is applied to, turning an ordinary moment into a political punchline. At just over thirty seconds, it gives editors enough room to set up a comparison, pause for recognition, and let the joke land before cutting away.
