Murlocs are small amphibious creatures from Blizzard's Warcraft games, first made widely recognisable in World of Warcraft, where their gurgling language and aggressive swarms became a running joke among players. The call travelled far beyond the game through gameplay videos, livestreams and short meme edits, especially in Brazilian gaming communities where fans ask streamers to imitate it with the phrase faz o murloc. It remains popular because the noise is instantly recognisable, easy to imitate and funny even to people who have never played Warcraft.