Fortnite launched in 2017 from Epic Games and its playable emotes quickly escaped the game, with players copying the dances in schoolyards, sports celebrations and viral videos. Clips labelled in Russian as fortnayt tanets, meaning Fortnite dance, circulate on soundboards as a shorthand for that whole emote culture. The music became tied to moments of showing off, because in a match a dance is often used to taunt an opponent or celebrate surviving. That association keeps the short tune in use for parodies and edits long after specific emotes fade.