The phrase is simply French for strawberry, raspberry and blueberry, listed in that order as a short, catchy chant. Its appeal online comes from repetition and sound rather than meaning, so it travels easily beyond French speaking audiences on TikTok and short form video. The existing page note 'encroyable', a playful misspelling of incroyable, captures the over the top reaction tone around the clip. Creators reuse it for food, beauty and colour matching posts where three items appear in sequence, turning a plain vocabulary list into a recognisable meme cue.
O tym dźwięku
A short French voice clip repeating fraise, framboise and myrtille, the words for strawberry, raspberry and blueberry, used in TikTok edits and food memes.
This eight second clip is a bright, sing song French voice cheerfully naming three berries in a row: fraise for strawberry, framboise for raspberry and myrtille for blueberry. The delivery is sweet and slightly exaggerated, with each fruit pronounced clearly and rhythmically so the list feels like a little chant. Listeners do not need to speak French to follow it, because the rolling sounds and upbeat tone carry the joke on their own. It lands as cute, light and a bit absurd, which is why creators use it to make ordinary food, makeup or colour themed clips feel playful instantly.