The phrase is simply French for strawberry, raspberry and blueberry, listed in that order as a short, catchy chant. Its appeal online comes from repetition and sound rather than meaning, so it travels easily beyond French speaking audiences on TikTok and short form video. The existing page note 'encroyable', a playful misspelling of incroyable, captures the over the top reaction tone around the clip. Creators reuse it for food, beauty and colour matching posts where three items appear in sequence, turning a plain vocabulary list into a recognisable meme cue.