Fus Ro Dah is the Unrelenting Force shout from The Elder Scrolls V: Skyrim, released in 2011, where the Dragonborn learns to speak dragon words with real power. In the game it knocks back enemies and objects, and players quickly turned that satisfying blast into a running joke outside the game. Clips of the shout spread through YouTube compilations, gaming montages and later short-form video, often used ironically for anything slightly dramatic. The louder, boosted edit keeps it popular because the original sound is instantly recognisable even to people who never played Skyrim.