Gegadigedagago spread on TikTok in 2024 as a brainrot meme built around an animated chicken nugget singing a gibberish version of Cotton Eye Joe by Rednex. The joke was the mangled chorus, repeated until the nonsense phrase became the hook itself. Clips using it were remixed, sped up and paired with dancing characters and goofy ahh sounds, helping it move into YouTube Shorts and Instagram Reels. It remains popular because the phrase needs no context and signals pure silliness in seconds.