The phrase is associated with Little Misfortune, the dark adventure game released in 2019 by Swedish studio Killmonday Games, in which eight-year-old Misfortune Ramirez Hernandez sets out on a quest for eternal happiness. Its mix of childlike narration and unexpectedly blunt adult language became a talking point among players, and short clips from the game spread through YouTube, TikTok and soundboards. Creators still reuse the line because that contrast makes it work as a quick, self-aware reaction outside the game itself.