Gordon Ramsay is a British celebrity chef famous for his blunt, high-pressure style on cooking competition and restaurant rescue shows, where his shouting at struggling cooks became his trademark. The Quebec phrase in the title, pète sa coche, is local slang for losing your temper, which fits the clip perfectly and explains why it circulates as a French-Canadian parody take on his persona. Online, short angry Ramsay clips are reused as reaction sounds because the anger is instantly recognisable even without context, especially in cooking, gaming and fail videos.