Granny is an indie survival horror game in which the player must escape a house while avoiding its title character, and the jumpscare sound plays when she catches them. Clips of those failed escapes circulated widely in gameplay videos and horror compilations, where the abrupt scream became shorthand for being caught. It later spread to short-form edits and prank videos, where creators reuse the same short burst outside the game. It remains popular because it is instantly recognisable to horror fans and needs no setup to land as a scare.