The clip comes from Sam Raimi's Spider-Man from 2002, where Willem Dafoe plays Norman Osborn, a businessman who becomes the Green Goblin after testing an unstable serum. In his apartment, Osborn argues with the Goblin persona he hears through the mask left on a chair, a scene that shows his split personality taking over. Online, fans cut the mask's taunt away from the film and reused it on TikTok and in meme edits, usually to label someone a coward for backing down from a challenge.