The sound comes from Russian language meme circulation, where short distorted name shouts are clipped, renamed in Cyrillic, and reposted across soundboards and chat edits. Its raw title preserves that spelling in transliteration as gyb gyb matveeiii, which is part of how users search for it. No clear original recording, performer, or year is documented in the provided listing, so its history is mainly its reuse online. It survives because the name call is instantly recognisable, easy to drop into unrelated footage, and funny without needing translation or context.