Halo Reach launched in 2010 for Xbox 360 as Bungie's final Halo game, and its multiplayer kept the series announcer voiced by Jeff Steitzer. His medal callouts for double kills, triple kills and killing sprees became inseparable from competitive matches. Clips of the announcements later spread through YouTube montages, forums and soundboards, detached from gameplay. They remain popular because the delivery is instantly recognisable to a generation of players and works as shorthand for any escalating winning streak.