The clip takes its name from the Ham Sandwich Lie Detector Test, where the brick sound is used as a blunt, comedic response within the test format. As a short standalone sound it spread through soundboards and short-form video edits, where creators could drop the single thud without needing the full original scene. Its appeal is its simplicity: the sound needs no dialogue or setup, so it works as a quick visual gag for lies, failed jokes, and awkward moments. That instant readability has kept it in rotation for meme edits and reaction videos.