Kagami Hayato is a VTuber with Nijisanji, an agency known for livestreamers who play long, challenging games on camera, and Dark Souls is FromSoftware's famously punishing action role-playing game where a single mistake can erase progress. That combination made his frustrated cry a natural soundboard pick, as fans clipped the moment and shared it as a shorthand for gaming despair. It continues to circulate among VTuber and Souls fans because it captures the exact feeling of losing to a boss after a long attempt.