Ainsley Harriott is a British television chef best known for presenting the BBC cooking show Ready Steady Cook. Clips and images of his big grin and expressive delivery spread as memes in the 2010s, often paired with jokes about spicy meat and giving food a good rub. Short edits of his laugh and catchphrases were shared on Vine, YouTube and soundboards, turning a familiar TV personality into a shorthand reaction. The yeah boi clip survives because it captures that smug, joyful energy in a second.