The line comes from Elmer Fudd, the bumbling hunter who has chased Bugs Bunny through Looney Tunes cartoons since the early years of the series. His speech impediment, which turns rabbits into wabbits, made the phrase instantly quotable, and repeated television reruns kept it familiar long after the original shorts. Online, it spread through meme videos, reaction clips, and soundboards, where creators use it to signal a sneaky search or a hopeless pursuit. Its simple setup and instantly recognisable voice keep it useful decades later.