The line comes from Yu-Gi-Oh! Duel Monsters, where Seto Kaiba, the arrogant rival of Yugi Muto, regularly dismisses weaker duelists as beneath him. His full insult about a third-rate duelist with a fourth-rate deck became one of the franchise's most quoted put-downs. Clips of the delivery spread through anime edits, dueling forums and meme compilations, shortened to just the third-rate ranking for quick use. It remains popular because Kaiba's status in the series makes the insult feel earned, turning any poor performance into a canonical defeat.