Svoya Igra is the long-running Russian television quiz show based on the Jeopardy format, in which contestants select categories and answer questions for points. The categories segment is central to every game, because it frames the knowledge areas players must choose from before the buzzer round begins. Short clips from the show circulate online among Russian-speaking quiz fans, streamers and video editors, who reuse the familiar announcement to give their own trivia content the same structured, competitive feel. Its recognition comes less from a single viral moment than from decades of regular broadcasts.